Microsoft Hunger Games
Role: Creative Director / Designer
Where else would Tweens connect?
We designed a cross-platform social destination that combined content from Twitter, Facebook, Instagram, YouTube and Tumblr in real-time, connecting fans through these social networks. We added profiles, a Liking system, badges, achievements, and designed an area where the Lionsgate marketing team could issue hashtag challenges to the community. The platform exploded with activity and has since evolved into a mini social network for the Hunger Games.
